Why researchers need to rethink their sample and research ops partnerships Despite sample providers' and some researchers' desire to downplay the problem, online survey fraud is pervasive in market research, with increasingly sophisticated scammers exploiting convenience sample sources and programmatic sample buying to manipulate results. As the industry
June 26, 2024
Who are these bogus respondents really, and why do they do it? The multi-billion dollar online survey industry is fighting a constant threat of fraud, from individual survey hackers to sophisticated crime rings exploiting the system for profit. In our most recent episode, Rich Ratcliff, Chief Trust Officer at OpinionRoute,
June 19, 2024
More ways to poll, more possibilities, more problems Political polling has been around for over a century. And while there have been many significant advancements in survey technology, statistical methods, and sample sourcing, each new development carries its unique challenges and complexities. In our latest episode of Cross Tabs, I
June 11, 2024