Episode 6 - What's "the voter file" anyway?
The data campaigns use to identify and persuade key segments is the product of a complex process that transforms voter files into powerful tools for targeting & modeling.
April 08, 2024
Farrah Bostic
Friday Polls - 30 Day Makeover
Correction to the previous edition - wrong headline, but ... the substance of the post is still good.
April 06, 2024
Episode 5 - Internal Polls v. Public Polls
An interview with Natalie Lupiani and Shannon Janean Currie of Benenson Strategy Group on the lastest episode of Cross Tabs As the political landscape grows increasingly complex, the art and science of polling have never been more crucial—or more controversial. While public trust in polls wavers, strategic research consultants
March 28, 2024